Alongside professional work, I’ve developed a range of brand and concept projects created for interviews, role-specific research, and academic exploration. These projects are rooted in deep brand analysis, cultural research, and market awareness—often built to explore how a specific brand could evolve creatively while staying true to its identity.

Some projects were developed in response to interview prompts or as part of independent research into current and past roles, while others originated in an academic setting. Regardless of origin, each project reflects my approach to strategic thinking, concept development, and translating brand DNA into compelling, relevant design and storytelling.